Plantronics Digital Marketing

Plantronics makes amazing products, from the ubiquitous bluetooth headset, to cutting edge gaming and workout headphones. FRWD and Plantronics began working at the end of 2014 on increasing ROI, brand and category awareness – and making SEM complementary to primary sales channels. Almost immediately after taking over, ROI has consistently increased and has delivered results month over month — at no increase in client investment. With FRWD and Plantronics, I designed and animated for this video to highlight things we learned along the way and tactics employed that helped lead to the great increase in brand awareness and customer engagement.

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