Viktor's Mascot Game

What do you get when ten team mascots face off against a Pee Wee football league team at a Minnesota Vikings halftime show? You get VIKTOR'S MASCOT GAME! I had the exciting opportunity to work with the Minnesota Vikings and Viktor the Viking's creative team to design a dynamic, versatile poster that would capture the high-energy spirit of the 2024 Mascot Game. The challenge was creating characters that worked both as stand-alone pieces and as part of a cohesive group. This was crucial, as the assets had to serve multiple purposes: a poster for mascots to sign and distribute, eye-catching social media content, a full-page program spread, and bold graphics for the Jumbotron during the game. The assets were also adapted for the tower screens flanking the main screen, promoting the halftime event with smaller mid-game ads. Each mascot had their own custom intro graphics as they entered the field, adding an extra layer of excitement to the show.

You may also like