Warheads - Sour to the People
I grew up with Warheads. You grew up with Warheads. Millions of YouTube “Warheads Challenge” views later, the brand is still going strong. I worked with FRWD to to help the brand expand awareness to the next generation and create both social media content as well as a video promoting the new message: Sour to the People! It also posed the question: What would the world be like without SOUR?!?!?!?!
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